Nike met ses gros sabots

Le designer graphique Johnny Kelly (souvenez-vous de The Seed) a appliqué sur d’élémentaires sabots de bois le code visuel et identitaire de Nike. Aucune velléité de commercialisation de la part de la firme américaine : il s’agissait de la réponse de Johnny Kelly au défi lancé par le designer Paul Jenkins, le projet NIKE78.

Graphic artist Johnny Kelly (remember The Seed ?) has applied Nike’s identity codes to a pair of wooden clogs. No, they’re not going to hit the shelves of your favorite department store anytime soon: Johnny Kelly was simply answering designer Paul Jenkins‘ challenge, the NIKE78 project.

(source PSFK)


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