Air instruments, Designworks

Le studio de création australien Designworks Melbourne a imaginé et mis en place une campagne de communication pour “The Song Room”, association caritative soutenant, par le biais d’activités artistiques, les élèves scolarisés dans des quartiers peu privilégiés.

Australian creative agency Designworks Melbourne created a communication campaign for “The Song Room”, a charitable organisation who helping underprivileged schools students to partake in artistic activities.

Le brief comprenait la refonte de l’identité visuelle, le design du packaging des “Air instruments”, ensuite vendus, et l’organisation du concours de “Play Air”, étapes-clefs de la campagne de collecte de fonds de Song Room. La campagne “Play Air” a rencontré un franc succès, en témoigne le prix décerné par le Fundraising Institute of Australia. Elle est désormais en lice pour les “Cannes Lions”, section “Promotion & Activation”.

The brief included rebranding of visual identity, designing the packaging of “Air instrument”s, selling them and competing in the Play Air competition, as part of The Song Room’s “Play Air” campaign to raise money for the organization. It proved successful: Designworks received an award from the Fundraising Institute of Australia, and is now nominated for a “Cannes Lions” award for Promotion & Activation.


(source Packagings of the World)


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