The iconic beverage from South of France celebrates its 150th birthday: Perrier has teamed up with The Andy Warhol foundation to commemorate, relaunching Warhol’s bold portraits of Perrier from 1983.
“During the 1980s, Andy Warhol created a series of silkscreen prints depicting the bottles of sparkling water brand Perrier expressed in a bold color palette. The works were an extension of the pop artist’s continued exploration into portraying consumer products in new, graphic ways, in which he developed more than 40 works using the signature Perrier bottle as his subject”, recalls Michael Hermann, Perrier’s director of licensing.
“30 years later, Perrier pays tribute to Warhol with the release of a limited-edition series of bottles, featuring his original art on four different label designs. These are accompanied by some of his quotes including: ‘Everybody must have a fantasy‘; ‘People should fall in love with their eyes closed‘; ‘In the future everyone will be world famous for fifteen minutes‘; ‘Art is what you can get away with’ and ‘I have social disease. I have to go out every night‘. “