My first thought was “Yet another example of cross-marketing”: Converse partnering with Maison Martin Margiela. Then I read the press release: two iconic models, the Chuck Taylor All Star and the Jack Purcell, are covered in white paint, Margiela’s signature color. But here comes the tricky, clever added value: the shoes need to be worn until the paint flakes off, randomly revealing the original color underneath, in a unique pattern. And then you get the real deal: these are not shoes, but works of art, imagined by a genius couturier and thoroughly crafted by yourself. Well, at least my feet will sweat and stink in style.