“Golden Meaning”: Designing mathematics

Published by GraphicDesign& (founded by Lucienne Roberts and Rebecca Wright), “Golden Meaning” presents works by 55 designers and creatives invited to share a personal view of a mathematical concept: the golden ratio – AKA the golden mean or divine proportion. Finding its roots in the civilization of Ancient Greece, the golden ratio has been used for centuries to create work with harmonious proportions in the art and architecture fields.

Mathematically accurate? Not always, though this book offers creative (Homework Studio turned the Fibonacci sequence into a glorious “golden ass”, see below) and understandable visualizations of a complex theory.

Designer Mark Hudson drew comparisons between the proportions of everyday objects in Britain, from a Kit Kat chocolate bar to a post stamp. French graphic designer Malika Favre imagined a woman using a golden ratio grid (above). Design studio Bibliotheque devised a mnemonic to help people remember the golden ratio as an angle, while Oli Kellett got a picture of his face altered by a surgeon who uses the golden ratio to determine how a beautiful face should look.

(Creative Review, GraphicDesign&)


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