Dada-design with a “Rive gauche” twist: Poltrona Frau x Vincent Darré

Enjoy newfound optimism thanks to dadaism! Tzara, Duchamp, Picabia, Dali, Breton, Blumenfeld and Schiaparelli’s ghosts will perhaps come back to haunt a few windows of the Bon Marché’s department store in Paris at some point before June 21st. Courtesy Vincent Darré & Poltrona Frau (the French designer has imagined these scenes to stage the story of the most iconic pieces produced by the Italian brand. No doubt Sonia Delaunay will appreciate Darré’s new version of the T904 bench.)

Retrouvez l’optimisme grâce au dadaïsme ! Les fantômes de Tzara, Picabia, Duchamp, Dali, Breton, Blumenfeld et Schiaparelli viendront peut-être hanter les vitrines du Bon Marché à Paris avant le 21 juin. Remercions pour cela Vincent Darré & Poltrona Frau (le designer a imaginé cette scénographie pour raconter l’histoire de certains designs mythiques de la marque italienne. Aucun doute, Sonia Delaunay appréciera les motifs géométriques dont Darré a paré l’assise du banc T904.) (…)


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