Designed by Bompas & Parr for Perrier-Jouet, these thermochromatic “Fleurs des Rêves” draw inspiration from the fin-de-siècle French Decadence movement – whilst incorporating technochemicals and thermochromatic inks, contemporary hypnogogic video art and technical lighting. Not obvious? “Think Gustave Moreau’s Salomé seen through a pulsating lenticular screen!“, exclaim Bompas & Parr.
In his novel A Rebours (1884), Huysmans imagined a protagonist obsessed with flowers, “natural flowers (that) should mimic the artificial ones”. The design of this special bloom is further inspired by the huge greenhouses of the House of Perrier-Jouët constructed in 1852 by Charles Perrier. “This was the site of constant horticultural and botanical innovation with scores of exotic flowers and rare plants including over 300 varieties of orchid. The gardens and greenhouses were also the source of inspiration for the brand heraldry and anemone motif on Perrier-Jouët’s prestigious cuvée, Belle Epoque.”
Hamish Millar, Senior Brand Manager of Perrier-Jouët comments:
“At Perrier-Jouët, we are eternally inspired by the Art Nouveau ethos of infusing art in the everyday experience, whilst valuing craftsmanship and the natural world. These thermochromatic flowers created by Bompass & Parr represent our innate philosophy perfectly and complement the element of surprise and ephemerality of nature, which Perrier-Jouët Fleur des Rêves represents. Bompass & Parr doing what they do best, creating rituals and experiences of a decadence that will make you think of the Belle Epoque.”