Is Food Fiction? Presentation and narrative of food

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The Design Museum Den Bosch (The Netherlands) is tempting your tastebuds and challenging your brain with “Food is fiction”, on display until October 28th. “Food is fiction” draws on a wealth of designs to provide insight into the role of design for the food industry. It shows the importance of presentation and narrative: from the oldest commercials, iconic packaging for Droste and the first exotic products to culinary science fiction in Star Trek, hand-crafted imitation food from Japan, and the art of the food blog.

Food seduces with beautiful images and stories. In the divide between production and consumption, the role of designers is becoming increasingly important. Their attractive designs and seductive stories atone the consumer with the origins of our food.

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