So French! Beret and other clichés as design icons

Do you need to be French to appreciate this post? Certainly not, the (witty and hilarious) works by 5.5 designers studio being brilliant enough to be enjoyed without captions. But, surely, if you're not familiar with French culture and its most enduring clichés, a few jokes will be lost on you. Skilled artisans, traditional popular items and everyday objects: 5.5 reinterpreted for Renault, the car manufacturer established in 1899, some of "the mythical objects engraved in France’s collective memory". Don't miss the legendary béret and sailor shirt; the timeless game of pétanque; the Charentaise slipper; the Gallic moustache, or national emblems like the rooster and the tricolour flag - among many other things exhibited in Paris at the Atelier Renault on the Champs Elysées until June 15th. Some of them (Cork Car, Carentaise slippers, Mustache Effect, It Beret and Show Glass) are available from the Atelier shop. No rooster, though. I'm French and I'm proud (and feeling slightly homesick)! A word from the designers: "All of these icons, which define France’s identity and symbolise French culture around the world, are being showcased at l’Atelier Renault in an exhibition called SO FRENCH. This encounter between traditional know-how and design has given rise to a collection of fun, elegant, clever and timeless objects. Each in its own way, these creations bear witness to the genius of French craftsmanship while paying tribute to French creativity and to the Renault brand, which is an integral part of the nation’s heritage." (copyright images 5.5 Designers/Colombe Clier, Renault)

Andy Warhol x Perrier: Happy Birthday!

The iconic beverage from South of France celebrates its 150th birthday: Perrier has teamed up with The Andy Warhol foundation to commemorate, relaunching Warhol's bold portraits of Perrier from 1983. "During the 1980s, Andy Warhol created a series of silkscreen prints depicting the bottles of sparkling water brand Perrier expressed in a bold color palette. The works were an extension of the pop artist's continued exploration into portraying consumer products in new, graphic ways, in which he developed more than 40 works using the signature Perrier bottle as his subject", recalls Michael Hermann, Perrier's director of licensing.

Frame x MateriO = Materiology

Se découvrir une soudaine passion pour le bois, le plastique, le métal, la lumière ou la pierre : les néerlandais de Frame Publishers et la matériauthèque parisienne matériO partagent leur expertise dans le livre Materiology. Une balade divertissante, ponctuée d'images décalées signées Theo Mercier. Wood, plastic, metal, light or stone turned attractive thanks to a French-Dutch collaboration: Frame Publishers and matériO share their knowledge in materials and technologies in this book, Materiology. An enjoyable journey, punctuated with unexpected photographs by Theo Mercier.

Vitra x Marije Vogelzang x Zaha Hadid: “Eat Love” & Bastard Bread

Du design culinaire sur le campus Vitra : Marije Vogelzang a investi la fameuse caserne de pompiers de Weil am Rhein, signée Zaha Hadid. Secondée d'un boulanger, la designer culinaire néerlandaise a affiché des mots d'amour sur les murs des lieux... à l'aide de quelque 2500 petits pains hybrides, des "pains bâtards", inspirés de trois spécialités allemande, française et suisse. Food design on the Vitra campus: Marije Vogelzang transformed the Zaha Hadid Firestation into a bakery. With the help of 2 500 "bastard breads", inspired by German dark sourdough, French Baguette and Swiss sweet Zopf bread, the Dutch eating designer wrote love sentences on the walls.