Another French Revolution: Design & Prisunic in the 1970’s

From Terence Conran to Andrée Putman, major names in the design industry embarked upon Prisunic's quest for "Beauty for the price of ugliness", and good design for all. It all started during the 1930's, following the stock market crash of 1929, when famous Parisian department store Le Printemps decided to spruce up and launch a new concept. In 1936, the brand "Prisunic" was born (literally: "unique prices"). From the beginning, this innovative approach met a huge success. Renowned furniture and graphic designers or photographers gradually whipped up the perfect image, offering an avant-garde lifestyle and an affordable "new look" for interiors that left a strong imprint. The epitome of Prisunic's success came in the 1970s. (...)