Spotted with interest at 100% Design Singapore (held within the Marina Bay Sands Convention & Exhibition center, home to Maison&Objet Asia early 2014), the newly launched (and pretty sleek) Hinika products, designed by Jarrod Lim. He grew up in Australia (where his mother was born), where he studied Industrial Design. He then relocated to Europe, to work with no less than world-acclaimed designer Patricia Urquiola. In 2007, Jarrod Lim finally moved to Singapore – homeland of his father – and opened his own studio.
Early 2013, Jarrod Lim launched his new brand in Milan during the Salone. Named “Hinika”, it was inspired by the Japanese term ‘itsuno hinika’ – general idea if translated into english would be “someday”. Wallpaper magazine celebrated Hinika’s debut exhibition, dubbing Lim’s offspring as “One of the best new brands to be launched at Salone del Mobile 2013”.
So, I wondered, what is Hinika’s core philosophy? “It is a positive reminder to continue looking forward, ever hopeful, ever curious and constantly striving to create a more beautiful world”, explains the Singapore-based designer. “To never stop dreaming. We approach our designs with a feeling of restlessness. An enthusiasm to create something new, something different yet something you feel instantly comfortable with.” To Jarrod Lim, “A wooden chair is simply a wooden chair, but each of us will see that chair in a different light based on how we may have experienced it before. Our aim is to understand these types of relationships that people share with such personal objects and to enhance that experience with unique designs that bring about exciting new encounters.” (more pictures after the jump)